Southern Coaches Profile

Contact Information

About Southern Coaches

Founded in 1989 by G. Milton Adams, Southern Coaches is a second generation family owned and operated business that has grown to be one of Alabama’s premier motorcoach operators. Mr. Adams originally owned a regional truck line with his sons, George and John, driving the trucks and helping run the business as teenagers. That's how they spent their summer school breaks and vacations. After graduating from college, John continued to work in the business and honed his own business savvy in sales. The senior Adams had always been a motorcoach enthusiast and his first coach purchase was the classic GM Silverside. Then in 1987 he sold the truck operation, secured a charter authority and created Southern Coaches. There is rich history woven between the family and the transportation industry. Southern Coaches is the legacy that stands. We are family owned and operated, and our continued growth is benchmarked by remembering that our customer's comfort and safety always comes first. Southern Coaches is committed to maintaining the highest standard of excellence in our equipment as well as in our professional, courteous staff. Southern Coaches is Alabama's premier carrier! and we invite you to take a look around the pages of our website and get to know us. From the very beginning our commitment has remained the same: to provide a safe, memorable, and exceptional travel experience to every single one of our passengers through our gracious, knowledgeable, and professional staff and our first-rate motorcoaches. John Adams currently runs Southern Coaches with a team of professionals and has worked hard to develop and maintain his father's legacy while guiding the way for it to become one of Alabama’s foremost MotorCoach operators.